Joe Lubin returns to Bankless to break down his latest bold move—launching SBET, a publicly traded vehicle designed to accumulate and deploy Ether as a strategic treasury asset.

We unpack whether Lubin is stepping into the Michael Saylor role for Ethereum, how SBET might outperform Bitcoin-backed models, and why ETH is poised for a monetary renaissance. From regulatory wins to Ethereum’s evolving narrative on Wall Street, this episode explores how ETH can become a multi-trillion-dollar asset and a dominant store of value in the next economic supercycle.

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TIMESTAMPS

0:00 Intro
0:38 Getting Sued by The SEC
7:55 $SBET
16:32 The Michael Saylor of ETH
23:25 $SBET (ETH) vs $MSTR (BTC)
27:16 Valuing ETH
28:30 Wall Street Narratives
30:52 ETH’s Performance
36:53 ETH as Collateral
40:07 Onboarding Others
46:52 ETH as SoV
49:18 What ETH Needs
50:52 Joining Forces
53:08 ETH’s Sentiment Shift
56:53 Genius Act
58:44 Closing & Disclaimers

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RESOURCES

Joe Lubin
https://x.com/ethereumJoseph

SharpLink Gaming ($SBET)
https://www.sharplink.com/

Consensys
https://consensys.io/

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Not financial or tax advice. See our investment disclosures here:
https://www.bankless.com/disclosures⁠

BE 59: Conference Call Etiquette in English