Drilled S3, Ep 2: The Oil-Nazi-Propaganda Triangle
Jan 21, 2020
Exploring the collaboration between Standard Oil and Nazi Germany, with Ivy Lee advising Goebbels and Hitler on dealing with the American press. Delving into Lee's role in fossil fuel propaganda and the creation of the American Petroleum Institute. Unveiling historical messaging tactics in promoting oil as essential for American progress.
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Ivy Lee and the Third Reich
- Ivy Lee advised I.G. Farben and the Third Reich on improving their image in America.
- His advice included befriending foreign press and toning down Nazi rhetoric.
The Power of Words
- Ivy Lee pioneered public relations by inventing the press release and press conference.
- He emphasized controlled language, believing words shape public perception.
First Press Release
- In 1906, Lee wrote the first press release after a train wreck.
- It used truth to mislead, blaming the train car manufacturer instead of the Pennsylvania Railroad.