Exploring Ivy Lee's Influence on Public Image and Industry Tactics

Ivy Lee worked with Standard Oil and the Rockefellers for the rest of his life, helping to establish the American Petroleum Institute in 1919, and working for the company's various joint ventures as well, including a petrochemicals partnership with German chemical giant IG Farben. That job, later in his life, took Lee to Germany, to meet with Goebbels and Hitler and give them advice on dealing with the American press. He was under investigation by Congress for his role in Nazi propaganda at the time of his death. Lee's work creating and building the API was one of his most important contributions to fossil fuel propaganda, it's the foundation on which the next 100 years was built.

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