Are you struggling with your brand marketing and distinguishing yourself from other brands? 

Tune in to this week's episode of Push To Be More where Matt is joined by guest Caroline Polson from TwoScoops, a purpose-driven advertising agency that helps clients move beyond selling products/services and embrace their role in shaping a better future. Caroline shares how a friend approaching her with the idea of branding with positivity led her to start TwoScoops. Caroline discusses how some of her clients have hidden stories that can be shared to bring out the positivity in their brand and how her team dig deep with their clients to find the angles that make them unique and stand out amongst the competition, even if they're tricky to find. Tune in now to learn how you can approach branding in a positive and unique way!

Here's some of the great stuff that we cover in this show:

• Caroline left her job at the University of Canterbury and started TwoScoops with a friend who proposed a positive approach to marketing and advertising. They believe that promoting positivity and telling good stories about brands will naturally engage audiences. They have been successful so far and have received positive responses from clients.
• When starting a business, it's important to plan everything, including your company's purpose and brand positioning, financial needs, and support systems such as lawyers and accountants. Timing should also be considered, but being brave and willing to put in the work can lead to great rewards such as work-life balance and personal fulfillment.
• Caroline discusses how she has balanced running her business with family life post-COVID, explaining that her kids are resilient and supportive, and that running her own business has given her more flexibility to be present for her family. She highlights the benefits of being able to work from home and using new systems to be productive while also being able to switch off.
• Caroline manages her work life balance by planning and prioritizing her time. She utilizes the time she has as best as she can and makes it happen. She recognizes that there are busy seasons and takes time to recharge her batteries through exercise and family activities.
• TwoScoops helps businesses discover their unique positive stories and elevate them through workshops and exercises, even if it means identifying hidden stories that may have been overlooked. They work to find authentic ways to showcase diversity and inclusivity, ultimately helping businesses attract talent and grow.

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ABOUT CAROLINE

Meet Caroline Polson, a marketer-turned-purpose-driven-entrepreneur. She worked at WingNut Films for Peter Jackson on King Kong before moving to several advertising agencies and then client-side at the University of Canterbury. In 2022, she launched TwoScoops, a purpose-driven advertising agency that helps clients move beyond selling products/services and embrace their role in shaping a better future. When she's not running the business, she's a mom of two young boys who loves outdoor adventures like skiing, boating, and swimming around beautiful coast of her native New Zealand.

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For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.