Australian Property Podcast

How to renovate for a profit, ft. Rebeka Morgan

12 snips
Aug 12, 2025
Rebeka Morgan, a licensed builder and founder of Buildher, shares her expertise in the art of renovating for profit. She reveals common renovation mistakes and emphasizes the kitchen and living areas as crucial spaces for value enhancement. Discussing the difference between flipping and strategic renovations, Rebeka also highlights her pet peeve in building design. With insights on identifying ideal properties and suburbs, she stresses the importance of understanding market dynamics for successful renovations.
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ANECDOTE

Build Her Collective Mission

  • Rebeka Morgan founded Build Her Collective to help women renovate and build for profit.
  • The group teaches feasibility, JV models and the emotional process of active property investing.
INSIGHT

The Buy‑Add‑Sell Formula

  • Rebeka Morgan frames active renovating simply: buy, add value, sell.
  • She emphasizes the value proposition must come from the work you do, not market moves.
ADVICE

Always Run A Feasibility

  • Run rigorous feasibilities and separate market gains from renovation gains.
  • Rebeka Morgan warns the land uplift during booms is not your renovation profit when you repurchase.
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