Today's guest is Austin Brawner. Austin is the host of the Ecommerce Influence podcast and the Chief Fixer at Brand Growth Experts. Austin is a true expert at building marketing automation and triggered email marketing campaigns that deliver results.

On this episode we cover some really important topics including:

• 3 metrics to help you turn interested visitors into loyal customers
• The difference between automated marketing and traditional email marketing
• The top triggered email sequences every eCommerce store owner needs
• Identifying and targeting the top 20% of your top 20% (your whales)
• Customer life cycle marketing
• Top email mistakes
• & much more!