The LinkedIn™ Branding Show  cover image

The LinkedIn™ Branding Show

Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment

May 16, 2024
Learn how to overcome insecurities and build a strong presence on LinkedIn, even in 'boring' industries. Discover successful branding strategies for professionals in regulated fields. Gain tips on showcasing authenticity and expertise to connect with experts on the platform.
13:16

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Quick takeaways

  • Authenticity is key in branding on LinkedIn, showcasing individuality and unique perspectives for impact.
  • There is no one-size-fits-all strategy for LinkedIn branding, emphasizing the importance of sharing personal stories and insights.

Deep dives

Embracing Authentic Branding on LinkedIn

Many professionals may feel uncertain about presenting themselves on LinkedIn, especially if they perceive their work as boring or conventional. The podcast highlights the importance of authenticity in branding, emphasizing that individuality and unique perspectives can make a significant impact. By showcasing personal stories, passions, and flair within professional contexts, individuals like Jennifer Belmont Jennings and Joyce Ong demonstrate how fun and vibrant personalities can captivate audiences and make seemingly dull topics engaging.

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