Episode 219 -The Email Audit Framework That Unlocks Revenue You’re Missing

Email marketing still works—but only if you treat it like a growth engine, not an afterthought.

In this episode, John Grimshaw breaks down the exact audit framework Smart Marketer uses inside its agency and mastermind to find revenue opportunities fast. After auditing multiple accounts, John highlights the patterns he sees again and again—and how you can fix them to make email a real profit center.

“Go in and see what's being done day to day. Are you getting forward progress, forward motion?” – John Grimshaw

You’ll learn the four-part framework, why list quality is more important than ever, and how to make your campaigns and flows work together—without gimmicks.

• The 4-part email audit we use with every client

• Why 40–60% of your revenue should come from flows

• A simple fix to improve deliverability and engagement

• The #1 mistake brands make with offer strategy

• How to turn campaigns into automations that print money

• What to do if your email performance has flatlined

• Smart Marketer

• Smart Email Marketing Course

• Smart Marketer Live – Join us in Denver, CO, Oct 7–8!

• Want an audit like this for your brand? Contact the Smart Marketer Agency

00:45 – John Grimshaw: Why I’m fired up about this episode 01:35 – A shortcut audit for your business (and why it matters) 02:18 – The 4 audit categories: Monetization, Promotions, List Quality, Automation 04:30 – Section 1: Why 60/40 revenue splits between flows and campaigns matter 07:55 – Automations you’re probably missing (and how to fix it) 10:10 – Add personalization beyond the name to drive deeper engagement 10:58 – Section 2: The problem with repetitive discounts & how to build better offers 13:07 – Real-life example: How Boom made 72% of promo revenue after the first email 14:00 – Section 3: List quality, deliverability, and how to incentivize clicks authentically 16:45 – What not to do (like fake games and gimmicks) 17:29 – Section 4: Most brands miss this huge automation opportunity—cross-sells 19:05 – Why your automations need regular updates & micro-tests 19:54 – The recap: Run your audit, then fix what matters 20:56 – Final thoughts: Get intentional and put your flows to work

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