278: The Essential Role of Communication in Private Club Culture w/ Shanna Bright

How pivotal is effective communication in shaping a private club's culture? Expect a profound exploration of this topic with Shanna Bright, founder of Private Club Online, in our latest podcast episode. Shana unravels the significance of communication in enhancing member experience, leading to increased participation and subsequently, a thriving club culture. She pinpoints that good communication not only enriches each member's experience but also makes them more likely to stay, spend and bring in new members. 

 Her experience and expertise bring you strategies to develop a winning content strategy for member engagement. 
Hear her inspiring journey from alumni relations to member relations and her unique experiences at the City Club of Los Angeles. Discover how the evolving landscape of private clubs has reshaped the industry and learn why flexibility is key in such a dynamic environment. 

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