Local SEO Tactics and Digital Marketing Strategies Are Paid Ads Worth It for Local Businesses? - 237
Aug 15, 2025
Discover which ad platform reigns supreme for local businesses: Google, Facebook, or YouTube? Explore the nuances of each, their strengths and weaknesses, and the potential ROI they can generate. Learn how paid ads can provide a quick boost during SEO campaigns and effectively complement long-term strategies. Delve into tips for budget setting and measuring success, plus how collaboration with agencies can enhance your ad efforts. This insightful discussion helps business owners navigate the world of digital marketing with confidence!
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Lead Fast With Google Search Ads
- Use Google Ads for high-intent services like plumbing, HVAC, dentists, and attorneys to get immediate leads.
- Track calls and form submissions with dedicated numbers and landing pages to measure effectiveness.
Copier Lease Example Shows Google Control
- Bob used a copier leasing example to show how Google Ads let you control headlines and pricing to drive clicks.
- He contrasted that with SEO where it's harder to make price and time stand out immediately.
Blend Ads With SEO For Lower CAC
- Use SEO and paid ads together: run ads early while SEO builds and blend costs over time to lower CAC.
- Reevaluate continued ad spend after about six months and aim for a blended cost-per-lead target.