The Podcasters Podcast What to do after closing a Sponsor for your Podcast
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So you’ve secured your sponsor, what do you do next? In this episode, Ash and Kane outline what to do once you have secured your podcast sponsor and discuss contracts, scripts, remaining authentic, sales and more!
KEY TAKEAWAYS
- Ask your sponsor, what is it they want you to pitch, is there anything new they want you to focus on for example?
- Think about the tone of the ad you want to put in your episodes, where will it naturally fit and what angle works for your content.
- It’s good to have features and benefits in your ad read for your sponsor, but scripts can feel unnatural and unauthentic.
- Larger companies will usually write up their own contract for you to sign, ensure you read through it and understand it properly before signing.
- Ensure you work with the sponsor to decide whether they want dynamic or baked-in ads and if they have preferences for where in the episode the ad appears.
- Be clear on what their expectations are from the partnership, is it purely brand awareness or is there a target of sales they are looking at.
BEST MOMENTS
"What do you want us to pitch?”
“People have a much better bullshit detector than you think they do”
“Get some sort of discount code, some urgency or scarcity…anyone who wants to get sales from it there needs to be an incentive”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk