The Importance of Genuine Connections

Building genuine relationships is crucial within the private club industry, particularly during events like expos. Some vendors and suppliers understand the significance of connecting on a deeper level, seeking to learn about the challenges club managers face and offering appropriate solutions, even if that means referring to competitors. In contrast, there are those who attend mainly to make quick sales or gain clients rather than fostering meaningful connections. This disparity can be observed through the energy and engagement displayed at their booths, where some vendors convey enthusiasm while others seem disengaged and uninterested.