Productize a Service Business

May 28, 2024

24:51

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Have you ever wondered how the best companies create insane profits and insane enterprise values? How do they build companies worth millions or even billions of dollars? What makes a product unique?

In this episode, Sharran dives deep into the art of productizing your services, turning your expertise into high-demand products that sell themselves. Get ready to learn the three components of productizing your service to meet and exceed customer expectations.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that can revolutionize your business approach and help you break free from the limitations of traditional service models.

Are you ready to transform your service business into a scalable, revenue-generating machine? Don’t miss out on this game-changing episode! Tune in now to unlock the secrets of productization and take your service business to new heights.

If you don't have a product-based mindset of delivering the service, you will always have a commoditized service, and when you have a commoditized service, you will be beaten down in price until you go out of service.”

- Sharran Srivatsaa

Timestamps:

03:26 - How do you create an enormous amount of value?

04:07 - What makes product managers unique?

05:57 - The difference between order qualifiers and order winners

08:18 - How do you build a product in a service world?

10:19 - How to map the client journey

14:45 - The importance of show, flow, and demo

20:15 - How do you elegantly differentiate what you do?

23:04 - Recap of the three components to productize a service

Resources:

- The 5am Club - https://sharran.com/5amclub/