Grow A Small Business Podcast QFF: Secrets to Business Success: Amanda Jones of Grow Small Business Reveals How to Master Marketing ROI, Brand Building, and Customer Acquisition with Practical Tips and Real Metrics to Drive Growth. (Episode 622 - Amanda Jones)
QFF: Quick Fire Friday β Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Rob Cameron interviews Rob Cameron sits down with Amanda Jones from Grow A Small Business to explore the secrets to marketing success for small businesses. Amanda shares her expertise on measuring ROI, the importance of brand building, and actionable strategies for customer acquisition. With practical insights and real-world examples, she highlights how small businesses can make confident marketing investments. Whether you're looking to improve your metrics or scale your growth, this episode is packed with valuable takeaways. Don't miss Amanda's expert tips on unlocking your business's potential!
Key Takeaways for Small Business Owners: Know Your Numbers: Track essential metrics like customer acquisition cost (CAC) and lifetime value (LTV) to evaluate your marketing ROI effectively and make informed investment decisions.
Balance Brand Building and Lead Generation: Allocate your marketing budget wisely, with around 50-60% focused on long-term brand building and the rest on short-term lead acquisition efforts.
Test and Monitor Continuously: Success in marketing comes from testing, monitoring, and refining. Experiment with different channels, content, and campaigns to find what works best for your audience. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?
Leverage Low-Cost, High-Impact Channels: Email marketing remains one of the most cost-effective tools, offering both brand-building and lead-generation opportunities with an impressive ROI.
Start Small, Scale Smart: When trying new marketing channels or campaigns, begin with a modest budget and scale up gradually based on measurable results and trends.
Tailor Strategies to Your Audience: Understand your target audience's needs and behaviors. Personalize your messaging and use storytelling to connect authentically and build trust.
One action small business owners can take: According to Amanda Jones, small business owners should prioritize tracking essential metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). This foundational step helps evaluate marketing efforts, optimize budget allocation, and identify opportunities for growth. By understanding these numbers, you can confidently make data-driven decisions to drive success. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. π
Quotable quotes from our special Grow A Small Business podcast guest:
Marketing is about testing, monitoring, and refining to find what truly works for your business β Amanda Jones Know your numbers β metrics like CAC and LTV are the compass for smart marketing investments β Amanda Jones Confident marketing decisions come from understanding your audience and your data β Amanda Jones