Rodeo - Consumers Don't Want a Subscription?

Apr 30, 2023

Ben Fisher, Co-founder & CEO of Rodeo, shares insights on transforming consumer habits with a flexible subscription model that prioritizes customer needs. He discusses the challenges entrepreneurs face, including anxiety and the quest for success. Ben dives into the benefits of ketamine therapy and his effective morning routine for productivity. He also emphasizes the importance of adapting subscription services to be more consumer-friendly, blending personal anecdotes with practical strategies for thriving in today's e-commerce landscape.

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INSIGHT

Subscription Isn't Always The Goal

The goal is not to push every customer into a subscription but to drive repeat purchases.
Consumers want to buy products when they need them, not necessarily on a fixed schedule.

ANECDOTE

Ketamine Therapy Changed Perspective

Ben Fisher shared his experience with ketamine therapy, which helped him appreciate the importance of gratitude.
This therapy helped him reflect on his accomplishments despite the pressures of entrepreneurship.

INSIGHT

Masochism in Entrepreneurship

Entrepreneurs often push themselves due to ingrained habits and societal pressures, creating unhealthy self-criticism.
This relentless drive can lead to poor performance and emotional overload rather than productive growth.

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This episode is brought to you by Sendlane.

Ben says, “the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the person where they are and then the right way for them to consume.”

Today, we interview Ben Fisher, Co-founder & CEO of Rodeo. Rodeo is a consumer-centric subscription platform for challenger CPG brands. Consumers *don't* want a subscription. They *want* your product, when they need it. With Rodeo, you can turn transactional customers into subscribers with a bespoke platform that offers "middle ground" flexibility tuned to your customer’s buying patterns & products.

We discussed:

* What he’s grateful for * His discussion on entrepreneurship, the pressures, anxiety * Ketamine therapy and was it helpful * How to achieve Zen like performance * A different perspective on what it means to be a high achiever * His morning routine - a break down * The pressure to perform * An overview of Rodeo * What’s a flexible subscription * The challenges to implementing a subscription program * How to work with Rode: who is a customer, onboarding, etc. * And more…

Join Ramon Vela and Ben Fisher as we break down the inside story of Rodeo on The Story of a Brand.

For more on Rodeo, visit: https://hey.rodeo/

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