This episode is brought to you by Sendlane.
Ben says, "the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the person where they are and then the right way for them to consume."
Today, we interview Ben Fisher, Co-founder & CEO of Rodeo. Rodeo is a consumer-centric subscription platform for challenger CPG brands. Consumers *don't* want a subscription. They *want* your product, when they need it. With Rodeo, you can turn transactional customers into subscribers with a bespoke platform that offers "middle ground" flexibility tuned to your customer's buying patterns & products.
We discussed:
* What he's grateful for * His discussion on entrepreneurship, the pressures, anxiety * Ketamine therapy and was it helpful * How to achieve Zen like performance * A different perspective on what it means to be a high achiever * His morning routine - a break down * The pressure to perform * An overview of Rodeo * What's a flexible subscription * The challenges to implementing a subscription program * How to work with Rode: who is a customer, onboarding, etc. * And more…
Join Ramon Vela and Ben Fisher as we break down the inside story of Rodeo on The Story of a Brand.
For more on Rodeo, visit: https://hey.rodeo/
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