Want a masterclass in effective link building strategies?
Aaron Anderson joins the Niche Pursuits podcast to share all the tricks of the trade he's learned over the years.
Aaron's journey into marketing came as an offshoot of his time cold calling and doing door-to-door sales.
He figured link building in particular matched his skillset and he was right.
His agency focuses on earning links through outreach rather than paid or guest post links. And they have found success with broken link building, resource page link building, and unlinked mentions as their core strategies.
In fact, Aaron's agency has managed to earn links from top-tier sites like the New York Times and Men's Health through broken link building alone.
The key challenge in this strategy lies in actually finding the broken links, which can even be best accomplished without tools - Aaron describes how.
Then comes the process of manually finding the right person to contact. And Aaron also does a great job of explaining how the outreach email template used should be short, straightforward, and avoid fake flattery.
The focus in broken link building is on finding broken links with intent problems rather than just 404 errors. The goal is to provide a replacement for the broken link that aligns with the original intent. And conversion rates can vary, but campaigns with recent broken links tend to have higher success rates.
Then when it comes to resource page link building, the value of resource pages varies depending on the number of external links and the credibility of the curator.
To be successful with this approach, brands need to have something of value to offer. And positioning the brand as altruistic and offering free resources can increase success rates.
Unlinked mentions can also be an effective strategy, but it requires using multiple tools and search operators to find all opportunities. But Google search operators can help identify unlinked mentions and refine the search for better results.
These types of earned links don't work for every industry though. And Aaron is honest about where it doesn't.
Overall, Aaron does a great job of sharing ways you can get powerful and free links with tons of actionable tips to help along the way.
And as he says, link building is merely one part of the equation. His focus is on finding opportunities where Google already likes the content and using links to accelerate or solidify Google's opinion to maintain a high ranking in the SERPs.
Hope you take notes!
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