The AdTech Forum - Series 1 Episode 4 w/ Nikhil Lai

💡Series 1: Episode 4 of The AdTech Forum💡

In this episode, we talk with the ever-so-brilliant Nikhil Lai, of Forrester, on the intersection between #creative and #performancemarketing - Nikhil is as sharp and well-spoken as they come. 4 key moments:

1️⃣ Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix
2️⃣ Innovative Testing: Breaking down ad components and testing variables allows for precise optimization
3️⃣ Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies
4️⃣ Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech #creativeadtech #Innovation

Big thanks to our Inaugural "Creative" Series Sponsor, Flashtalking by Mediaocean!

What did YOU learn from this episode?
Lean back. Listen. Comment.

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