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Email Marketing For Beginners | How To Get Started In 2024 - 796

Aug 15, 2024

Natalie Franke, Head of Marketing for FloDesk and a leading voice in email marketing, shares her insights for beginners diving into the world of email. She discusses vital strategies for building an email list and the key difference between owned channels like email vs. rented social media platforms. Expect tips on crafting compelling subject lines and engaging content, plus metrics to track for success. Natalie emphasizes the power of storytelling and creativity in enhancing audience connections, making email marketing both accessible and effective.

51:05

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Episode guests

Natalie Franke

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Episode notes

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Quick takeaways

Building and nurturing an email list is far more valuable than social media followers due to higher return on investment.

Engaged subscribers, not just the number of them, are crucial for successful email marketing, emphasizing quality content over quantity.

Using platforms like Flowdesk simplifies email marketing for beginners, offering user-friendly tools to create attractive and engaging emails.

Deep dives

The Value of an Email List

An email list is significantly more valuable than social media followers for any business. Despite having a large following on various platforms, the return on investment from an engaged email list is far higher. Social media channels can be unpredictable, meaning followers can be lost overnight due to hacks or algorithm changes. Therefore, building and nurturing an email list provides a stable platform for communication and marketing, ensuring you maintain connections even if other social media platforms fail.

Intro

5min

The Crucial Role of Email Marketing for Entrepreneurs

5min

Engaging Email Marketing Strategies

18min

Crafting Compelling Email Subject Lines

10min

Essential Metrics for Effective Email Marketing

5min

Engaging Email Marketing with Flowdesk

9min

In today’s episode, I interview Natalie Franke, Head of Marketing for FloDesk, who provides a comprehensive guide to email marketing for beginners in 2024. She covers the basics of building and growing an email list, crafting effective subject lines, and creating engaging content for your emails.

She also addresses common questions about what to include in your emails and how to get started with email marketing. Whether you're new to the field or looking to refine your strategy, this episode offers clear, actionable steps to help you make the most of your email marketing efforts.

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