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Email Marketing For Beginners | How To Get Started In 2024 - 796

Build Your Tribe | Grow Your Business with Social Media

CHAPTER

Essential Metrics for Effective Email Marketing

This chapter explores key metrics crucial for email marketing success, focusing on open rates, click-through rates, and their variation across audience segments. It also emphasizes the value of qualitative feedback as a complement to quantitative data in assessing campaign performance.

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