Death of the SDR, with Nelson Gilliat (Buyer Centric Revenue)

Nelson Gilliat is the author of the bestseller ‘Death of the SDR: Birth of Buyer Centric Revenue’, challenging the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. Nelson joined Alex Theuma on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to discuss the book. Nelson shares how his book challenges the popular B2B Marketing and Sales model, Predictable Revenue, as well as commissions and quotas. He discusses: - how he realised the predictable revenue model is the cause of many problems SaaS startups and sales leaders face - the state of B2B marketing and sales - how "marketers are very frustrated having to support the SDR model", which is affecting their performance and productivity      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)