Owner Operated 4. The Para Girls
Apr 12, 2021
Diamond Dyer, co-owner of The Para Girls, shares insights on building a trendy sorority merchandise brand while juggling a full-time job at a Fortune 100 tech company. She discusses the journey from side hustle to successful business, highlighting the role of branding and strategic limited-edition releases. The conversation dives into authentic marketing on social media, overcoming pandemic-related challenges, and the importance of community engagement. Diamond also reflects on the emotional connection with their products and the lessons learned in scaling their operations.
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Side Hustle to Main Passion
- Diamond started ParaGirls as a side hustle while working in financial management.
- She saved enough money from it to quit her job and pursue graduate school.
Trendy Sorority Apparel Focus
- ParaGirls reimagines sorority paraphernalia with trendy quotes and stylish designs.
- They focus on appealing to younger women with fresh, culturally relevant apparel.
Get Licensed to Sell Officially
- Selling sorority paraphernalia legally requires licenses from each organization.
- Anyone can apply for these licenses, but members often have an easier process.