Launching Para Girls: A Trendy Sorority Venture

This chapter traces the beginnings of Para Girls, a company founded by two friends addressing the need for stylish sorority merchandise. It covers their entrepreneurial journey, the significance of branding, and the intricacies of selling paraphernalia while navigating licensing requirements. The discussion also highlights the growth of their audience and the strategic approach to limited-edition releases that cater to both younger and older demographics.