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07: What is Fractional Work // Alaina Andreozzi (Fractional CMO & Co-founder of Pizza Wine)
Sep 21, 2023
Alaina Andreozzi, fractional CMO & Co-founder of Pizza Wine, discusses leaving a successful career, defining fractional work, pitching it to clients, building a network, and finding work-life balance.
58:47
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Quick takeaways
- Fractional work is being a part-time marketing executive, operating as a CMO for brands without the full-time commitment.
- Hiring a fractional CMO provides cost savings and flexibility for seed and early-stage startups.
Deep dives
Becoming a Fractional CMO: Elena Andriosie's Journey
Elena Andriosie shares her journey from a successful career in account management to becoming a fractional CMO. She explains what prompted her to leave her agency roles and pursue more flexibility. Elena defines fractional work as being a part-time marketing executive, operating as a CMO for brands without the full-time commitment. She highlights the benefits of hiring a fractional CMO, such as cost savings and flexibility for seed and early-stage startups. Elena emphasizes the importance of clear boundaries and communication to ensure effective collaboration and deliverables. Additionally, she discusses the origins of Pizza Wine, a side project she co-founded with her brother and partner.
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