Exploring the Concept of Fractional Work and its Benefits

In this episode of 5to9, I had a chat with Alaina Andreozzi, a fractional CMO, a Pizza Aficionado, and a super networker.

Alaina rose through the ranks in account management at agencies like Wunderman Thompson, R/GA, and Suma Brands. Ultimately she realized she wanted more flexibility and is now a fractional CMO for Haldi - a personalized clean skincare brand and Aavia - a mood and period tracker. She’s also the co-founder of Pizza Wine - a sparking red wine best paired with pizza! 

We talked about what prompted her to leave a good career, being unafraid to name what she wanted (even when it didn’t make any sense), her path to being a fractional CMO, what is fractional work, pitching it to clients (who usually aren’t looking for it), building your network, her "work-pie" and more!

This is Alaina Andreozzi for 5to9.