Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
In this episode, Chris Maffeo talks with Paul Hletko, Founder of FEW Spirits and CEO of Goza Tequila. He is one of the founding fathers of the Craft Spirits Revolution, founding FEW in 2010, and has a unique perspective on the evolution of the drinks ecosystem over the past 13 years. He is the Former President of the American Craft Spirits Association. We hope you enjoy our chat.
We discussed:
From 0 to 1 bottle
• What's Your Target Occasion?
• Evolution of Identity over Time
• Home Turf Advantage
From 1 bottle to 1 case
• New Consumption Adaption
• Traditional Vs Modern Occasions
About the Host: Chris Maffeo
About the Guest: Paul Hletko
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
MAFFEO DRINKS: Built Bottom-up