Why I Hate S-Curves: An Interview with Rob West from Thunder Said Energy
Sep 10, 2024
auto_awesome
Rob West, founder and CEO of Thunder Said Energy, shares his insights from Estonia on the energy transition. He criticizes the use of S-curves to forecast growth in new energy tech, arguing they oversimplify real-world dynamics. The conversation touches on the recent sell-off in clean energy stocks and the challenges they face. West explores AI’s expected doubling of electricity demand and emphasizes the critical role that solar energy plays. He also spotlights natural hydrogen's potential as the next energy gold rush and discusses the bottlenecks posed by power grids.
Rob West critiques the reliance on S-curves for forecasting energy technology growth, advocating for realistic analysis of market potentials.
The anticipated surge in electricity demand due to AI highlights the urgent need for substantial investments in renewable and natural gas power generation.
Deep dives
Challenges in Clean Tech Financing
The rising complexity of financing clean technology is underscored as many clean tech companies face increased operational risks and funding challenges. As stock prices for clean tech firms have fallen significantly, the cost of capital has risen, making it difficult for these companies to secure additional funding beyond initial governmental support. Notably, well-known investors like Amazon and Bill Gates have seen some of their backed ventures declare bankruptcy due to this financial strain. The discussion emphasizes that without a substantial increase in private investment capital, the energy transition may encounter significant hurdles in the coming years.
The Role of Failure in Innovation
Failure is identified as an inherent part of the innovation cycle, especially within clean technology and energy transition. While the discussion acknowledges the negative impact of capital misallocation, it highlights that failure can also lead to learning and better approaches in future projects. The idea is proposed that if companies conduct thorough thermodynamic and cost analyses, it might reduce the number of failed ventures by identifying poor investment ideas early in the process. Ultimately, the conversation suggests that meaningful advancements in energy technology will arise from both successes and failures over time.
Electricity Demand Growth and AI's Impact
A significant increase in electricity demand is anticipated due to the rise of AI data centers, with projections estimating around 150 gigawatts needed globally by 2030. Comparatively, this demand is projected to far exceed that of all electric vehicles combined, which will emphasize the necessity for advancements in power generation. The discussion highlights a potential imbalance where growing demand for electricity may not be met by adequacy in current generation capabilities, raising the concern of future energy supply stability. The dialogue further underscores the necessity for increased investments in power generation, especially natural gas and renewables, to address this impending demand surge.
Solar Energy and Grid Improvement as Key Solutions
Solar energy is highlighted as a critical component in the transition to sustainable energy, benefiting significantly from advancements in semiconductor technology. The improving efficiency of solar panels is contrasted with the slower development pace in other energy conversion processes, which often leads to overselling expectations. Furthermore, discussions on grid bottlenecks reveal that enhancing existing infrastructure is essential for adequately supporting future energy demands. The emphasis is on streamlining efforts to upgrade and optimize grid capacity to facilitate integration of renewable energy sources like solar into the energy mix efficiently.
This week, our guest is Rob West, founder and CEO of Thunder Said Energy. Founded in 2019, the research firm aims to help decision-makers find economic opportunities in the energy transition. Rob lives nine time zones away in Estonia and is an uber-productive energy expert who covers a wide range of topics in his consultancy.
Rob explains why he hates S-curves, since they are often used to assume future growth rates for new energy technologies instead of properly analyzing what is realistic.
Here are some of the questions Peter and Jackie asked Rob: What do you think of the recent sell-off of clean energy stocks and the reasons behind some company failures? How much do you think the electricity demand will grow due to AI? Will there be investment in new natural gas-fired generation to meet this demand growth, despite the concerns about carbon emissions? Why do you think solar is the most important energy source in the world? Why do you see power grids as the biggest bottleneck in the energy transition? Do you think naturally found hydrogen in the earth’s subsurface, also called “gold hydrogen,” could be the next “gold rush”?