You’ve been told to niche to grow, but should you? To balance out the great advice in episodes 36 & 38 we wanted to bring you some additional, expert thought leadership around not niching but instead focusing on price/value to grow your firm. Join us for a fun and insightful chat where Angie share’s her unique perspective on how best to grow a firm while challenging everything you’ve been told!

Angie, Adam & Derek discuss:

What happens when your clients don’t want all their money with one advisor?
Following talent trends, more advisors are becoming specialists instead of generalists.
Price is a leading indicator of firm growth; niche is your lagging indicator.
To grow consider not niching but lowering your prices or even delivering something for free.
Startup mentality to grow your firm.
And lots more!

Resources:

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February 2019 SEO Winners and Losers