Med Spa Retention Masterclass w/ Chris Balbi

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleReturn guest Chris Balbi, Director of Marketing & Operations at Meesha Aesthetics (https://www.botoxbymeesha.com/), is back for a deep dive on med spa retention—from loyalty programs and memberships to front-desk rebooking, pre- and post-visit texting, community activations, and a smart balance between AI and personal touch. We get super tactical: real scripts, simple workflows, and low-lift ideas you can deploy this month to increase repeat visits and lifetime value.In this episode, we cover:✅ Why med spa retention beats acquisition on cost and effort✅ The “first car vs. second car” mindset: marketing sells visit one, service sells visit two✅ Pre- and post-appointment text journeys that reduce no-shows and drive rebooking✅ Front desk as revenue engine: open-ended questions, product-of-the-month, rebooking prompts✅ Post-care cards, sample kits, and a 7-day “new client” drip that spotlights other services✅ Loyalty and memberships (“beauty bank” math) that lift member spend and stickiness✅ Promotions that add value instead of discounting core services✅ Building community that retains: book clubs, gym class takeovers, trunk-or-treat, QR “treatment quiz”✅ Provider fit as a retention lever: make it easy to try another injector or aesthetician in-house✅ Extracting real feedback from “B+ experiences” with better questions (not yes/no)✅ Holiday booking strategy: proactive outreach to keep books full at peak times✅ AI with a human touch: where automation helps, where manual wins, and “vibe-coding” simple tools✅ Social cadence that engages: info drops, weekly giveaways, conversation posts that build loyaltyAbout Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/)Chris is Facebook Blueprint–certified and blends creativity with behavioral psychology to build marketing that drives measurable growth. He studied with Jonah Berger on virality and has spent 14+ years helping scale Meesha Aesthetics. Chris also shares practical insights on loyalty platforms, communications, and operations that med spas can apply immediately.Marketing Magic by Chris Balbi: https://www.amazon.com/Marketing-Magic-Spells-MedSpa-beauty/dp/B0DDQ3R5ZQFollow Chris on Instagram: https://www.instagram.com/balb_a_gram/https://www.instagram.com/botoxbymeesha/Training Resources from Chris: https://www.chrisbalbi.com/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing