ICAP Search Query Report: NEW ASIN Level Data [Big Amazon News]

Oct 7, 2022

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YouTube Link: https://youtu.be/u9Go_fo_MdU

ICAP Search Query Report: NEW ASIN Level Data

00:00 Introduction
00:13 Search Query Performance Report
00:22 Link to the ICAP video : https://youtu.be/xDsphG2GsBE
00:37 As of this morning, you can now click on the ASIN view
01:08 Data Analysis of Age of Sage incense smudge sticks ASIN level
01:37 ICAP analysis for the number of Impressions, Clicks, Add-to-Cart, and Purchases
02:05 We can now know the market share of a particular keyword
02:19 Switch to 6 packs variation of Age of Sage smudge sticks to get different data
02;40 We now have customizable SKU data, the ICAP market share down to the keyword and ASIN level are all now in one report.
03:29 The default columns in the customizable report are the best choice
03:57 Apply what’s needed to be added, work on the back end of the Inventory Report
04:10 If the Brand Analytics dashboard for the Search Query Performance Report says that a particular keyword is the most important for the product, then it has to be added to the Title
05:10 Rework the Title based on the keywords that showed up
10:59 Link to the SEO Masterclass video : https://youtu.be/-Dc-ufvTHVg
17:04 Recommended saving the before and after of the Title change for comparison and reporting purposes.

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