The Game with Alex Hormozi Fast Beats Free Every Time | Ep 842
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Feb 26, 2025 Explore innovative pricing strategies like surge pricing to skyrocket your business revenue. Discover how urgency can enhance both customer satisfaction and profits. Dive into tailored pricing approaches used in restaurants and gyms that drive success. Plus, learn about the launch of an advisory practice for business owners, complete with a personalized scaling roadmap to guide growth at every stage. Unlock the secrets to optimizing profitability and achieving your business goals!
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Implement Surge Pricing
- Implement "surge pricing" or "speed passes" in your business to increase profits.
- Offer faster service delivery for a premium price, capitalizing on time-sensitive customers.
The Value Equation
- Value is comprised of impact, risk, speed, and ease, which can be traded against each other.
- Businesses often adjust pricing based on features but neglect speed and risk, missing profit opportunities.
Two Ways to Implement Speed Pricing
- Prioritize time-sensitive customers or use surge support to deliver faster.
- Charge a premium for faster delivery, even if your costs increase; the increased price often leads to higher profit margins.