#164: Could Reddit Work as a B2B Demand Generation Channel?

In this episode, we explore whether Reddit can truly serve as a powerful demand generation channel for B2B marketers.

We dive into the potential of Reddit, why it’s gaining momentum in B2B, and how marketers can make the most of its unique community-driven platform. We also share real-life examples, common pitfalls, and strategies to test the waters on Reddit.

Tune in and learn:

+ How to determine if Reddit is right for your audience

+ Why Reddit’s organic reach is exploding

+ Practical tips for building trust and providing value on Reddit

This episode is a must-watch for marketers who want to stand out and connect authentically with their dream customers.

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00:00 Introduction: Can Reddit Drive Demand Gen?

03:00 The Five B's Framework Overview

06:00 Why Reddit is Gaining B2B Momentum

09:00 Evaluating Reddit for Your Dream Customers

12:00 How to Be Genuine on Reddit

15:00 Testing Messaging and Audience Alignment

18:00 Reddit as a Resource for Marketers

21:00 Organic Visibility and Longevity on Reddit

24:00 Consultative Selling on Community Forums

27:00 Common Mistakes Marketers Make on Reddit

30:00 The Role of Self-Reported Attribution

33:00 Real-Life Examples of Reddit Success

36:00 Overcoming Reddit Ads Challenges

39:00 Key Takeaways for B2B Reddit Strategies

42:00 Closing Thoughts: Experiment and Learn

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S06 E164 - The B2B Playbook

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