Stanislav Dimitrov, founder of Night Eye browser extension, shares insights on their unique SEO strategy using Fiverr. They discuss revenue models, pricing strategies, and outsourcing SEO articles. Explore their journey to 4500 customers and 100,000 users.
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Quick takeaways
NightEye App uses unique SEO strategy for organic user acquisition.
Revenue model includes yearly subscription and lifetime purchase options.
Deep dives
NIDI Business Model and Revenue Streams
NIDI, a browser extension offering dark mode, attracts around 4,500 customers and 100,000 users. The revenue model includes a $9 yearly subscription for about 60% of customers, with the rest opting for a lifetime purchase. This approach, unexpectedly influenced by user demand for a lifetime plan, has generated additional revenue, totaling around $80,000.
Growth Strategy and Team Dynamics
NIDI's growth strategy primarily leverages SEO, with a focus on creating SEO-optimized content addressing trending topics like 'Amazon Dark Mode' and 'Google Drive Dark Mode'. By dedicating efforts to keyword research and article creation, they attract users organically. Their team structure consists of four founders, with two actively working part-time on the project, while the others handle tasks like Safari extension development and agency work through Razor Labs.
SEO Implementation and Content Creation Process
The SEO strategy at NIDI involves meticulous keyword research by the founder, complemented by outsourced article writing. An efficient workflow has been established to create SEO-optimized content, where articles are produced externally at a cost of around $5 each. These articles, tailored to specific keywords like 'Amazon Dark Mode', are then reviewed and published on the site, contributing significantly to organic traffic and user acquisition.
My name is Stanislav Dimitrov (Stan), and I’m one of the founders of Night Eye — the dark mode browser extension that works on nearly any website. I finished my Master's in Marketing in 2014 and headed back home to join the family business: a printing house. The family business was and still is a big part of my life, but tech, in general, has always fascinated me and I wanted to start a side venture. Luckily, a couple of months after I came home, I met the current co-founders of Night Eye. We were all around 25 years old and eager to build a tech company from the ground up.
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