E029: DSC Acquisition, ERP, Strategy, BFCM Tips. Plus Operators Are Joined by Sharoon CEO of Fulfil.

Nov 8, 2023

Sharoon, CEO of Fulfil, joins the Operators to discuss topics such as the dominance of Shopify in e-commerce, the challenges of M&A deals and ERP implementation, the importance of authenticity in communication, and the value of OKRs for aligning leadership and maximizing profit.

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Introduction

00:00 • 2min

Growth of Offline GMV and the Dominance of Shopify

01:40 • 16min

M&A Deals, Revenue Producing Assets, Thought Leadership, and Sennling as a Sponsor

17:16 • 2min

Importance of Authenticity in Communication

18:55 • 6min

The Pitfalls of Blindly Following Others

25:05 • 13min

Using a Sponsor's Product and Strategic Planning for the Future

37:39 • 6min

Using North Beam for Accurate Reporting and Cost Savings

43:34 • 3min

Switching from Quarterly to Annual OKIs

46:33 • 14min

[00:02:32] Non-disclosure of data indicates intentional misdirection. [00:03:17] Shopify dominating the e-commerce industry confidently. [00:09:51] Unilever holds minority stake of Dollar Shave Club, why? [00:11:59] End of toxicity surrounding DTC industry acquisitions? [00:15:36] M&A is difficult; deals often fail. [00:20:07] "I wish I said 'I don't know' more." - Mike. [00:22:01] Be direct when asking for a something. [00:26:12] Brands buy multiple software pieces; integration fails. Sharoon. [00:30:32] HexClad's success with Fulfill enables calmness. [00:34:28] Don't implement ERP systems too early. [00:36:29] ERP implementation failures due to being early. [00:44:33] Results-driven manager sets financial objectives and defines success for team. [00:48:07] Leaders need focus, competent teams, and guidance. [00:54:02] Value of OKRs: Aligning leadership, maximizing profit. [00:56:35] Early on, simplicity is crucial for success. [00:59:49] Getting ad credit from tertiary ad networks over BFCM.

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Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane

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