The Ravi Abuvala Show I QUIT social media & my business grew faster
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Dec 15, 2025 Explore the surprising benefits of stepping away from social media as financial independence reshapes priorities. Discover why YouTube's long-form content not only draws higher retention but also cultivates a wealthier audience. Learn about the critical metric of average minutes watched and how it drives sales. Ravi debates the production efficiency of short-form versus long-form content while challenging creators to focus on YouTube for sustainable growth. Get inspired to reevaluate your content strategy for compounding results!
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Quit Short-Form After Heavy Investment
- Ravi Abuvala posted three Instagram reels daily for three years, producing ~3,000 reels and spending ~6 hours/week on content.
- He paused short-form content and six months later his business is on track for its biggest month while he feels lighter and freer.
Measure Qualified Consumption Time
- Vanity metrics like followers and likes don't predict high-ticket sales.
- Ravi defines the key metric as average qualified consumption time: minutes watched per person multiplied by audience quality.
Seven Hours To Convert
- Google estimates it takes about seven hours of content consumption on average before someone buys.
- YouTube's longer per-view watch time makes reaching that threshold far easier than short-form platforms.