The Ravi Abuvala Show

Trevor Ruby, a marketing agency and software entrepreneur, reveals why his $1.9M business struggles to sell $1,500-a-month software to cold prospects. The conversation explores switching costs, turning software into a backend upsell, pricing and migration incentives, and using client data to pinpoint the most profitable ideal customer. It also confronts the dopamine trap of building instead of fixing the real marketing constraint.

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/serdar-bisi ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps a founder of an $800K+ AI appointment-setting agency for high-ticket coaches identify why his cold ads keep attracting coaches too small to buy and rebuild acquisition around a systemized referral engine, a partner program, and a pay-per-performance offer. Chapters: 00:00 - Intro & Meet Serdar: $800K+ AI appointment-setting agency 01:50 — Offer & Unit Economics: $31K LTV 05:46 — Acquisition: YouTube, Referrals & Cold Ads 11:39 — Systemizing the Referral Program 15:52 — Building a Partner Program 24:38 — Scaling Delivery: CSMs & Junior Account Managers 29:48 — VSL Funnel Audit: $3K per Qualified Call 33:00 — Pay-Per-Performance & Going Up Market 43:02 — SaaS Feeder vs. Product-Led DM Funnel 48:48 — Serdar's Action Plan

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/10-9-26 ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— I break down how a hurricane tested the freedom and systems I built, from evacuating early and keeping momentum to the sales data and new offer moving my business forward. CHAPTERS 00:00 The hurricane evacuation test 04:02 My go bag and travel setup 09:58 Using AI to make better decisions 15:51 Finding a runner's high 20:36 Catching worst-case thoughts 25:37 How my team kept business moving 26:36 What the sales data revealed 29:52 Why “no worries” kills sales 30:50 Day one of my new offer

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/josh-delaney ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps the founder of a UK kitchen, bedroom and bathroom coaching program see that his "broken" VSL funnel is actually returning 5X+ ROAS, so the real constraint is scaling ad spend and fixing pricing, not tweaking the funnel. Chapters: 00:00 - Intro & Meet Josh: The KBB Collective 01:10 - From £20K to £50K Months With DMs 03:19 - £5K Offer & Payment Plans 05:26 - Funnel Numbers & Cost Per Acquisition 10:51 - Why 5X ROAS Means Scale Spend 13:26 - The 10,000-Business Market Problem 16:04 - Expanding Into the US 19:06 - Pricing: 6 vs 12 Months 25:39 - VSL & Booking Page Teardown 30:53 - Josh's Action Plan

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/10-6-26 ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— I break down the morning system that protects my mind, why skipping it changes my entire day, and the personal and business lessons I’m using to keep growing after $35M. CHAPTERS 00:00 Behind Enemy Lines and the beginner’s mindset 07:09 Diet, energy, and recovery 12:41 Radical transparency 16:32 Ambition vs. enjoying life 19:52 Build your morning armor 24:33 The pleasure of potential 29:21 Why Instagram makes me feel behind 33:09 Automating payroll 34:04 SaaS vs. service 39:23 Client problems are the business 42:55 Control-Z the experiments 44:20 Cash flow and enterprise value

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/math-jacob ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps the founders of a $100K/month Quebec consulting firm for fitness coaches figure out why CAC climbed from $1,640 to $6,600, and lays out a low-risk plan to refresh their VSL funnel and test the French market in small tranches. Chapters: 00:00 - Intro & Meet Matt and Jacob: $100K/Month 01:34 - $10K and $30K Offers & Cash Collected 03:44 - VSL Funnel & Lead Magnet System 05:33 - CAC Jumps From $1,640 to $6,600 08:45 - Their Options: Done-for-You, France, English 13:58 - Why CAC Is a Symptom, Not the Constraint 16:36 - Smallest Lever Theory 23:08 - What to Risk for a $500K Upside 28:07 - Events, Webinars & Lumpy Revenue 34:16 - Matt & Jacob's Action Plan

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/10-4-26 ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— I break down the scorecard, systems, energy audit, relationships, routines, motivation, and AI experiments I’m using to improve my life and business every week. CHAPTERS 00:00 My $35M life scorecard 00:20 The numbers behind my week 21:34 Audit what gives you energy 31:39 Why I stopped online dating 44:52 Pilates, routines, and designing life 49:51 Meeting Daily viewers in real life 50:44 How to get high naturally 54:18 The power of external motivation 61:01 Testing AI ads in 48 hours 62:11 The Daily channel as a business 66:08 Should I run sponsorships?

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/9-29-26 ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— I break down how cheap dopamine from social media, streaming, and easy wins hijacked my day, how I reset, and the systems I use to keep my life and business moving forward. CHAPTERS 00:00 Cold Approach Accountability 03:50 Designing Quality Time 07:51 Planning Mexico City With AI 10:15 The Dopamine Spiral 18:56 The 90-Minute Reset 21:49 How I Journal With AI 25:33 Dialed: My Life Operating System 30:26 The Code and Visualization 33:34 Builder and Dreamer Sundays 38:20 Fixing a Slow Sales Month 41:36 The Daily Channel Flywheel 43:34 Building Compounding Flywheels 46:44 Removing Yourself From Fulfillment 49:42 Training Clients to Use the Team

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/nic-leung ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps a founder of a $12M Hong Kong done-for-you webinar agency identify why rising lead costs are pushing the team to sign more coaches instead of scaling its winners, and rebuild growth around going vertical, UGC creative volume, and an ABO ad-testing system. Chapters: 00:00 - Intro & Meet Nic: $12M Hong Kong webinar agency 01:02 — Profit-Share Model & $1M/Month Breakdown 03:41 — Cost Per Lead: $15 to $50 05:09 — Scaling Vertical vs. Horizontal 17:14 — Why Not Scale at 3x ROAS? 20:44 — Webinar Ad System & Creative Fatigue 25:06 — Registration Timing & Front-Loaded Budgets 31:51 — The UGC Creator Ad System 34:02 — ABO Ad-Testing System 38:11 — Nic’s Action Plan

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/10-1-26 ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— I break down the exact systems I’m using to improve my energy, execute faster with AI, design my dream life, protect a great team through a slow month, and grow a focused YouTube channel with only 804 subscribers. 00:00 Everything I’m Doing to Grow 01:28 My Rules for Food and Energy 10:00 Never Do What You Can Delegate 16:10 The 12-Hour AI Launch 18:28 The Cold Plunge Reality Check 21:18 Being Alone After Six Years 28:22 Designing My Dream Life 30:14 Rebuilding My Home Around Efficiency 33:35 Building the Home Gym 36:26 The Boat and Beach Setup 39:55 Cars, Cash, and Opportunity Cost 45:37 My Meditation Routine 52:42 Making Work Portable 54:04 The Hair Protocol Experiment 56:54 Fixing a Bad Sales Month 60:04 The Risk of Hiring 64:48 Making Work Less Corporate 66:42 Testing TalkNow 67:37 Repairing My Ad Attribution 69:04 I’m Done Chasing Validation 70:27 Why the New Channel Is Winning