Jeremy on Marketing Podcast Ep61 | The patient automation journey [FREE DOWNLOAD]
If your clinic is getting leads but revenue still feels inconsistent, the problem isn't marketing. It's follow-up. In this solo episode, Jeremy walks through the exact patient automation roadmap used inside Patch to automate the entire patient journey inside a physical therapy clinic.
This isn't theory. It's the system that handles every touchpoint from the first ad click or form fill all the way through booking, care continuity, reactivation, and referrals. And if this map doesn't exist inside your CRM, you are bleeding revenue you already paid for.
π Episode Topics- Why a CRM is not just a contact list
- The full patient journey from lead to long-term continuity
- Where automation should replace manual follow-up
- How clinics add $10kβ$20k/month just by fixing follow-up
- Why lost leads matter more than new leads
Most clinics think they need more leads. What they actually need is a system that stops leads from falling through the cracks.
A CRM doesn't magically generate more leads. It patches the holes in your business by:
- Capturing every lead automatically
- Running consistent follow-up without relying on memory
- Nurturing undecided prospects over time
- Reactivating lost leads months later
If you're still tracking leads in Google Sheets or relying on your front desk to remember who needs follow-up, you are losing deals you already paid for.
πΊ The Patient Automation RoadmapIn this episode, Jeremy breaks down the full automation map your CRM should be built around. This includes both the successful path and the far more common unsuccessful paths that most clinics ignore.
The roadmap covers:
- Consideration stage: ads, Google search, referrals, DMs, local events
- Awareness stage: automated follow-up, email drips, AI SMS, manual touchpoints
- Acquisition stage: discovery calls, evaluations, packages
- Service & continuity: package completion, ongoing care, referrals
- Reactivation: no-shows, stalled leads, lost patients, unfinished plans of care
The key insight: most revenue lives in the paths where people don't immediately book. If those paths aren't automated, they're forgotten.
π Why Follow-Up Must Be AutomatedJeremy explains why every lead should receive multiple touchpoints within the first 72 hours, across:
- Phone calls
- Voicemails
- Text messages
From there, automation takes over. Not spammy blasts, but intelligent follow-up based on how each lead actually interacts with your clinic.
This is how clinics consistently reactivate 6β8 patients per month without spending another dollar on ads.
π Successful vs. Unsuccessful FunnelsThe most important part of the automation map is not the perfect patient journey. It's what happens when things don't go perfectly.
The roadmap accounts for:
- Leads that never book a discovery call
- No-shows and cancellations
- Patients who don't buy a package
- Patients who don't finish care
- Patients who finish but don't continue
Each scenario has a different follow-up sequence. This is where most CRMs fail when they rely on generic templates instead of custom automation.
π€ Where AI Fits In (and Where It Doesn't)Jeremy also explains how AI fits into modern CRMs, especially for:
- Natural-feeling SMS conversations
- Lead follow-up that feels human
- Reducing front desk workload without sounding robotic
The goal isn't more messages. It's better timing, better context, and fewer missed opportunities.
π₯ How to Get the Patient Automation MapThe patient automation roadmap discussed in this episode is not a generic worksheet or public download.
To access it, you'll need to book a free strategy call with the Patch team. During that call, they'll:
- Walk you through the full automation map
- Explain how it applies to your specific clinic
- Show where revenue is currently leaking
π Book your free strategy call here
This map only works when it's customized. The value comes from seeing how it's built for your clinic, not from a one-size-fits-al