

S4E29: How to Set Goals That Align with Your Purpose: The Power of Nested Goals
In the blistering heat of Western Australia, a small group of weary soldiers faced an unexpected enemy. Armed with 10,000 rounds each and every ounce of determination they could muster, they were tasked with taking down an invasion force of 20,000. But their adversaries weren’t elite special forces—they were emus. Yes, emus. In this episode, we dive into the tale of the Great Emu War of 1932, an infamous campaign where Australian troops found themselves outwitted and outmaneuvered by a flock of massive, flightless birds. The operation became a public embarrassment, exposing critical flaws in strategy, communication, and clarity.
Using this surreal story as a springboard, we explore how lack of clear goals, vision, and alignment can doom even the most well-equipped efforts. Just like these soldiers found themselves lost and overwhelmed, many entrepreneurs struggle to set meaningful goals and find direction in their work. But it doesn’t have to be that way. Tune in to learn how setting clear, purposeful goals can transform your business and life, saving you from your own version of the “Great Emu War.” And don’t miss the chance to read more on this at TomFoxley.me/blog, where you’ll find practical tips to align your goals, avoid wasted effort, and create the success you’re looking for.
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Blog link: https://www.tomfoxley.me/post/nested-goals