Kurt Long, co-founder of BUNKR, discusses the rise of entrepreneurs who prioritize doing good while making money. He shares his experiences and emphasizes the importance of transforming a vision into a sustainable reality. Kurt also highlights the significance of balancing social impact and profitability, and shares insights from building BUNKR, a secure and convenient platform for businesses. Learn how entrepreneurs can do good and make money in the business world.
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Quick takeaways
Aligning business goals with life priorities can lead to satisfaction in both personal and professional life.
Entrepreneurs have the opportunity to create value for all parties involved and transform a vision into a successful reality.
Deep dives
Key Point 1: The Definition of Success and Doing Good While Making Money
Success is not just about getting what you want, but also about wanting what you get. Building a business around your desired lifestyle and values allows you to both achieve your goals and find happiness and fulfillment. The new era of entrepreneurs focuses on doing good while making money, and there are increasing efforts to align business practices with social impact. However, it can be challenging to balance doing good with profitability.
Key Point 2: Questions for Entrepreneurs to Ask Themselves
There are specific questions that entrepreneurs can ask themselves to ensure they are on the right track. First, do you use your own product or service? This builds belief and alignment with the customer. Second, would you invest your own money or your loved ones' money in your business? This reflects confidence in your venture. Finally, does your product or service attract criminal activity? Avoiding products that have negative impacts on society is essential.
Key Point 3: Going Beyond the Basic Bar
While meeting the previous criteria is a great start, going beyond the basic bar sets entrepreneurs apart. Living near or in the community of your customers and employees allows you to understand the impact of your business on people's lives. Additionally, standing up for human rights and treating people with decency are fundamental principles. Entrepreneurs who excel in these areas have the potential to make a significant positive impact on the world.
Kurt Long believes in ‘business as a force for good’. He has grown and sold three successful businesses and serves as an investor, advisor and board member for others. He is currently co-founder of BUNKR.
Top 3 Value Bombs
1. Aligning business goals with life priorities can help one attain what one wants and find satisfaction in what one gets.
2. Entrepreneur is transforming a vision into a successful reality, creating value for all parties involved.
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