3 Cover Art Mistakes You Didn't Know You Were Making
Jan 16, 2024
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Learn about the common mistakes in podcast cover art that could deter listeners, understand the importance of personal connection in visual branding, and discover how to create captivating cover art that attracts your ideal audience.
Using professional graphic designers over Canva or Fiverr improves cover art effectiveness.
Strategic cover art design can make a podcast stand out and resonate with audience subconsciously.
Deep dives
Mistake 1: Canva and Fiverr for Cover Art
Many podcast hosts make the mistake of using Canva or hiring someone on Fiverr to create their cover art, unaware of the impact on attracting listeners. These platforms lack the understanding of psychology needed to create visually appealing cover art that stands out in a crowded feed. Using generic templates leads to a lack of uniqueness, hindering visibility. For a podcast to attract more listeners, the cover art plays a crucial role as the first point of contact, influencing whether a potential listener engages with the content.
Mistake 2: Inadequate Comparison to Competing Podcasts
Another common mistake is not considering how the cover art compares to other podcasts in the same category. Taking Amy Porterfield's podcast as an example, her cover art strategically deviates from the common warm color palette, opting for a simpler, contrasting design. This intentional choice helps her show stand out and resonate with viewers on a subconscious level, drawing their attention amidst crowded feeds. Understanding how your cover art appears in relation to similar podcasts can significantly impact its effectiveness in capturing audience interest.
Mistake 3: Lack of Understanding Cover Art's Purpose
A critical error many podcast hosts make is not grasping the primary purpose of cover art, which is to convey the essence of the podcast and connect with potential listeners visually. The cover art should aim to draw the audience's eye and create a sense of connection, rather than merely focusing on aesthetics or personal image. Through a detailed experiment, the podcast host discovered that using a photo of herself looking at the camera significantly boosted audience connection and engagement, emphasizing the importance of considering the cover art's impact on establishing a connection with the target audience.
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Avoiding Common Cover Art Mistakes and Connecting with Listeners
Is your podcast cover art attracting potential new listeners, or are you unknowingly driving them *away* from your show?
Inside this episode, you’ll find out the answers to questions like,
What makes some podcast cover art more effective than others at attracting new listeners?
Should you use your photo on your cover art?
Do I really need to hire a professional graphic designer or can I get by with using Canva or Fiverr?
and more…
Plus I’ll reveal the results of a recent podcast cover art experiment our team did and show you three big-yet-sneaky mistakes to avoid when it comes to creating podcast cover artwork that stands out.
If you want to learn how to create riveting cover art that your ideal listeners can’t ignore, hit play and let’s make your business bingeworthy.
0:00 - Why Cover Art is Key to Standing Out in Your Podcast Category
1:06 - How Canva and Fiverr Designs Are Costing You Listeners
6:12 - The Psychology Behind Scroll-Stopping Podcast Cover Art
10:23 - The Role of Unconscious Bias and Why It Matters for Your Cover Art
13:24 - Should You Use Your Photo on Your Podcast Cover Art?