In this episode of The Six Sells Podcast ...
Mike Nicholson speaks with Michelle Randall of Digital Turbine and Mike Follett of Lumen Research about planning for attention.
The questions explored in this conversation include:
‣ How much attention is enough attention?
‣ What do high-attention environments have in common?
‣ The different in attention needs between nudging people towards a known brand vs telling a brand story?
‣ Does more attention equal more memory?
#advertising #media #marketing #attentioneconomy
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