Agent Series 2: How to Build Your Business on Relationships, Not Leads

In this episode, we sit down with Charlie Wills, a top-producing agent who gets nearly all of his business from his sphere. A former Division 1 basketball player, Charlie shares his unique approach to building a successful real estate career on a foundation of genuine relationships and a structured contact plan he calls the "Priority Pyramid." He reveals his secrets to staying consistent, nurturing connections, and why he believes technology and lead generation are secondary to personal trust. This conversation proves that in an age of constant tech distractions, the most powerful tool an agent has is their personal touch.

Links mentioned in the show: https://www.youtube.com/watch?v=gPP6F8mFqJ4

https://content.nexthome.com/reiu/Team_Wills_Resources.zip

Connect with Charlie on LinkedIn - Instagram.

 

Learn more about The Wills Agency on Instagram - Facebook and online at thewillsagency.com.

 

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