Systems Saved Me® Why I Flew to LA for a Case Study Interview (And Why It Worked)
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Jan 20, 2026 Jordan Gill shares her unconventional decision to fly to LA for a case study interview, emphasizing how strategic visibility can lead to deeper relationships and audience growth. She highlights that participating in testimonials, even without direct financial gain, can significantly boost visibility. Reflecting on her own experiences, Jordan encourages listeners to rethink how they can leverage small actions for meaningful exposure and engagement. Ultimately, she champions the idea of being a proactive participant in community opportunities.
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Paid Trip For A 20-Minute Case Study
- Jordan flew to LA at her own expense to record a 20-minute case study interview for Maria Wendt.
- She also used the trip to reconnect with people, host dinner, and get a personal reset.
Case Studies Create Mutual Visibility
- Jordan sees video case studies as mutual visibility: they benefit the course creator and expose the student to a new audience.
- She positioned Maria’s audience as likely buyers of her own products, making the interview strategic.
Large Investment In Case Study Production
- Jordan described flying people in for her Done in a Day case study series and the large production costs involved.
- The project produced useful content and relationships, but she didn’t end up using everything because she disliked how she looked on camera.