#146: Dr. Jeremy Appleton & Steve Fink - PLT Health's Cognitive Ingredients

Aug 28, 2024

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On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients.

In this episode, we dive deep into the science behind some of the most innovative cognitive-supporting ingredients on the market today. Steve and Jeremy explain how these cutting-edge compounds are transforming the way we approach brain health. From improving focus and mental clarity to enhancing mood and reducing stress, PLT’s cognitive platform offers something for everyone looking to optimize their mental performance.

Zynamite, Zembrin, and our first introduction to Vanizem

We get into ingredients such as Zynamite, Zembrin, Rhodiolife, and the new Vanizem, which we’re extraordinarily excited about.

Steve and Dr. Appleton also share insights into the rigorous research and development process that goes into creating these ingredients, emphasizing the importance of scientifically-backed claims and partnering with the right scientists. With over 75 years of heritage in the industry, PLT Health Solutions has built a reputation for delivering high-quality, effective products that meet the needs of both consumers and formulators.

https://blog.priceplow.com/podcast/plt-health-cognitive-ingredients-146

Video: The PLT Health Cognitive Platform with Steve Fink and Dr. Jeremy Appleton

https://www.youtube.com/watch?v=RIo51mGKiXc

(0:00) – Introduction
(4:45) – Zynamite
(12:45) – How Zynamite works
(20:00) – Zynamite in Formulas
(25:30) – Other Cognitive Ingredients
(33:15) – Zembrin
(44:15) – Maintaining consistency
(49:45) – Differentiation
(57:45) – Strategic Formulation
(1:04:50) – What makes Vanizem different?
(1:11:30) – Marketing and Research
(1:21:15) – Next Steps for Interested Brands

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