Product Thinking Episode 174: Integrating AI & Transforming Workflows with Anthony Maggio, VP & Head of Product at Airtable
13 snips
Jun 5, 2024 
Join Melissa Perri in a lively chat with Anthony Maggio, the VP & Head of Product at Airtable. They dive into how Airtable integrates AI to enhance workflows, tackles digital supply chain challenges, and avoids strategy drift. Hear about Airtable's evolution from a flexible to vertical-focused platform, driven by customer proximity to their work and the software. A fascinating discussion on the impact of AI on product management and the importance of identifying AI opportunities in workflows.
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Early Airtable Adoption
- Anthony Maggio used Airtable in 2014 at a hospitality tech startup.
- They used it for product roadmapping, vendor management, and CRM.
Product Management Emergence
- Many successful companies don't initially have product management.
- It becomes necessary as they scale and need more structure.
Building a Product Function
- Build a product management function that adds value, not just shifts existing work.
- Focus on future strategy and aligning customer needs with business opportunities.