Balancing B2B2C Product Strategy Needs

In a B2B2C organization, balancing the needs of the buyers and consumers poses challenges, especially when customers prioritize features inconsequential to end consumers. To navigate this, understanding buyer goals and success metrics is critical, as they often base decisions on competitor features rather than outcome-driven solutions. By showcasing unique value propositions and data demonstrating better outcomes than competitors, product managers can align with customers while prioritizing consumer needs for effective product strategy.