Product Thinking

Episode 174: Integrating AI & Transforming Workflows with Anthony Maggio, VP & Head of Product at Airtable

Jun 5, 2024

Join Melissa Perri in a lively chat with Anthony Maggio, the VP & Head of Product at Airtable. They dive into how Airtable integrates AI to enhance workflows, tackles digital supply chain challenges, and avoids strategy drift. Hear about Airtable's evolution from a flexible to vertical-focused platform, driven by customer proximity to their work and the software. A fascinating discussion on the impact of AI on product management and the importance of identifying AI opportunities in workflows.

43:05

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Episode guests

Anthony Maggio

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding buyer goals and aligning with customer-centric outcomes is crucial for effective product strategy.

AI integration in Airtable has allowed for rapid verticalization and customization of solutions to meet unique customer demands.

Deep dives

Balancing B2B2C Product Strategy Needs

In a B2B2C organization, balancing the needs of the buyers and consumers poses challenges, especially when customers prioritize features inconsequential to end consumers. To navigate this, understanding buyer goals and success metrics is critical, as they often base decisions on competitor features rather than outcome-driven solutions. By showcasing unique value propositions and data demonstrating better outcomes than competitors, product managers can align with customers while prioritizing consumer needs for effective product strategy.

Introduction

2min

Understanding Customer Goals and Demonstrating Value Propositions in Product Management

4min

Strategies for Product Positioning and Competition Diversification

1min

Evolution and Verticalization of AirTable with AI Integration

16min

Navigating AI Integration into Workflows and Identifying Use Cases

4min

AI Impact on Product Management

16min

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Anthony Maggio, Head of Product and VP at Airtable. Join them as they discuss combating challenges within the digital supply chain, addressing strategy drift, and how Anthony is spearheading Airtable’s newest: Airtable AI.

Anthony has worked at Airtable for three and a half years. He’s been operating as the Head of Product Management since September 2023, previously holding the role of Senior Director. Airtable is the platform trusted by big businesses around the world to connect their people and data and achieve their most important goals. Its clients include more than 300,000 organizations and 80% of the Fortune 100, connected through the Airtable Connected Apps Platform™. Founded in 2013 and headquartered in San Francisco, Airtable ranks #6 on the Forbes Cloud 100 and has raised $1.36 billion to date. Previously, Anthony spent four years at InVision and was also the Co-Founder and VP of Product & Customer Success at Checkmate, which is now Trust You.

You’ll hear them talk about:

05:39 - Airtable has gone from a product that is flexible and extendable to a wide variety of companies into a more vertical focused company that has successfully integrated AI into its products as well. Anthony shares Air Table’s approach to allow the people closest to work are also closest to the software, to allow them to optimize their workflows. It’s fast, easy to deploy, and fully customizable. The next stage is focusing on helping larger companies adapt and build custom software using the platform and becoming the fastest and the easiest way for companies to bring AI into business processes.
13:52 - Vertical companies can share a fear of becoming too narrow and limit themselves to which markets they can reach. Anthony speaks about how Airtable is able to move past this worry as it first began as a flexible platform. He shares how Airtable is built on a flexible foundation, which allows them to introduce new capabilities while still maintaining a horizontal approach to meet the needs of a larger market.

22:16 - AI is a significantly disruptive technology that is transforming across all industries. Anthony shares how AI will transform the role of product managers, and it will start by raising their expectations. AI is becoming much better at intelligent strategy and is already being used to proactively monitor and engage with market and customer insights. Anthony highlights the importance of product operations in identifying high-impact opportunities for AI transformation, and using AI to surface actionable information for product teams.

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Previous guests include: Shruti Patel of US Bank, Steve Wilson of Contrast Security, Bethany Lyons of KAWA Analytics, Tanya Johnson Chief Product Officer at Auror, Tom Eisenmann of Harvard Business School, Stephanie Leue of Doodle, Jason Fried of 37signals, Hubert Palan of Productboard, Blake Samic of Stripe and Uber, Quincy Hunte of Amazon Web Services

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Product Thinking

Episode 174: Integrating AI & Transforming Workflows with Anthony Maggio, VP & Head of Product at Airtable

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Balancing B2B2C Product Strategy Needs

AI Impact on Airtable's Evolution

Product Management's Strategic Shift with AI

Product Ops' AI-Driven Workflow Transformation

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
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Product Thinking

Episode 174: Integrating AI & Transforming Workflows with Anthony Maggio, VP & Head of Product at Airtable

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Balancing B2B2C Product Strategy Needs

AI Impact on Airtable's Evolution

Product Management's Strategic Shift with AI

Product Ops' AI-Driven Workflow Transformation

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

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Discoverhighlights

Get the Snipd
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