The Marketing Millennials

SPECIAL SERIES: The Most Relevant Trends of 2025 | Bathroom Break #35 🚽

Dec 23, 2024

Dive into a lively discussion about the marketing landscape of 2025! The hosts tackle the surge of YouTube Shorts and the challenges of creating engaging long-form content. They debate the decline of traditional email templates and the embrace of zero-party data for personalization. Discover the trends of sentiment-based marketing and the rise of B2B influencers. Plus, meet the Rizzler, a fresh influencer making waves with his comedic Costco reviews. This short break is packed with insights and fun!

09:17

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Quick takeaways

Short-form video content, particularly YouTube Shorts, is becoming essential for engagement, pushing marketers to adapt swiftly for 2025.

The transition from third-party data to more personalized first-party data highlights a crucial evolution, emphasizing consumer-centric marketing strategies.

Deep dives

The Rise of Short-Form Video Content

Short-form video content, especially YouTube Shorts, has rapidly gained traction in the marketing landscape and is expected to dominate in 2025. Businesses are increasingly leveraging these bite-sized videos to enhance engagement and attract followers, making it a vital tool in their marketing strategies. With AI-driven software available to automate the creation of shorts from existing content libraries, marketers are encouraged to embrace this trend. The shift towards serialized, episode-based video formats also presents an opportunity, allowing companies to capitalize on viewers' preferences for consuming content in quick, digestible segments.

Intro

2min

Trends in Short-Form Video Marketing for 2025

2min

The Evolution of Email Marketing: Moving Beyond Templates and Embracing Zero-Party Data

2min

The Rise of Sentiment-Based Marketing and B2B Influencers

2min

The Rise of the Rizzler: A New Influencer Sensation

2min

Move over, Spotify Wrapped. Our marketing guys have their 2024 marketing trends review ready to go—plus which trends are going to continue in 2025.

Jay reveals he’s actually stressed out about YouTube Shorts. YouTube’s push for short-form content doesn’t fit Jay’s podcast episodes. It’s going to be an uphill battle for longer form content and those looking to get their channels launched.

Daniel also thinks short-form content is still having its moment, especially series-based content in both B2B and B2C worlds.

Plus, are email templates REALLY dying? What about third party data? Are you Team Tall Socks or Team No Show Socks? Jay and Daniel reveal their allegiances.

Find out if you agree or disagree in this short bathroom break. 🚾

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com