Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
Apr 27, 2024
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Craig Chapple, Daniel Griffiths, and Aaron Astle discuss Supercell's global launch of Squad Busters, Embracer Group's split into new companies, TikTok ban, and Apple's Vision Pro struggles. They also touch on tech monetization, TikTok controversies, and game development success, while exploring fostering collaboration in gaming companies and financial restructuring challenges.
Supercell's Squad Busters will go global on May 29th, Embracer splits into 3 companies focusing on tabletop, indie, and AAA games.
Apple's Vision Pro headset struggles with low sales due to high price and lack of exclusive apps.
Deep dives
Embracer's Reorganization Plan
Embracer announced a reorganization plan splitting into three separate public companies, with Asper Di being one. Asper Di will handle tabletop publishing and distribution. Coffee Stain and Friends will focus on indie and double-A premium games, including mobile. Middle-Earth Enterprises and Friends will operate as a AAA developer and publisher.
Apple's Apple Vision Pro
The Apple Vision Pro headset, priced at $3,500, has not met expectations, potentially jeopardizing the planned second generation due to insufficient sales. The headset's lack of apps specific to the device is also a concern, with only one new app introduced in the final week of March.
Pokémon Sleep Experience
Pokémon teams up with Japan's Grand Hyatt Tokyo hotel to offer a premium sleep experience themed around Snorlax. For $1,800, guests can stay in a Snorlax-themed suite with Pokémon-themed amenities, including a Snorlax burger and Pikachu pancakes.
Conclusion on the Podcast Episode
The podcast episode covers Embracer's reorganization strategy, the challenges faced by Apple's Apple Vision Pro headset, and the unique Pokémon-themed sleep experience at Grand Hyatt Tokyo. The analysis delves into the potential impacts and outcomes of these developments in the gaming and tech industry.
Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.
We cover the news that Supercell is launching Squad Busters globally on May 29th, Embracer Group's break-up into three new public companies, the TikTok ban, and why Apple's Vision Pro isn't selling any headsets.
** Let's Connect **
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👉🏻 Website - https://www.pocketgamer.biz
The Dubai GameExpo Summit powered by Pocket Gamer Connects takes place on May 1st and 2nd. Details here - https://www.pgconnects.com/DubaiGameExpoSummit/
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