Fashion Career Advice, A/W Trends We're Loving & Our New Favourite Astrology App | SheerLuxe Middle East
Nov 11, 2024
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Dive into a captivating discussion with fashion influencers as they share their career journeys and style highlights. Discover the rise of suede trends in Dubai, from chic jackets to shorts, and the ease of luxury online shopping. Uncover the transformative power of astrology on emotions and personal style, alongside must-have beauty products. The blend of fashion insights and astrological anecdotes makes for an entertaining exploration of how the two worlds intersect.
Dima Al Asadi's transition from dentistry to fashion highlights the importance of passion and a supportive network in career shifts.
Joelle Daaboul emphasizes the vital role of authenticity and consumer connection in influencer success within the luxury fashion market.
The significance of meticulous planning for pop-up events is illustrated by Joelle's experience, showcasing how design impacts brand visibility.
Deep dives
Dima's Journey to Social Media Stardom
Dima al-Assadi shares her unusual transition from being a dentist to a successful fashion and beauty content creator, amassing over a million followers on Instagram. Initially pursuing a career in the medical field, Dima found her passion for fashion through a casual Instagram account, which allowed her to express her creativity. She emphasizes the importance of hard work and consistency, mentioning how she entered the social media space when there was less competition. Dima credits her success to a supportive network of friends and family, which has been essential in navigating her journey in the fast-paced world of social media.
Joelle's Career Path in PR
Joelle Da'abul recounts her career journey, which began with studying fashion in London before relocating to Dubai and working in various roles within the luxury fashion sphere. Her experience in retail during her studies furnished her with valuable insights that have guided her career, making her adept at navigating PR challenges. Joelle discusses how her pivot to a head PR position at Unas aligns with her passion for luxury e-commerce, bringing her closer to the brands she loves. Highlighting her experience with clients, she underscores the importance of understanding the market and customer needs to effectively push luxury products.
The Power of Genuine Influence
Dima and Joelle both agree that authenticity is key in the influencer space, emphasizing that follower numbers should not overshadow the genuine relationships built with audiences. Dima reflects on the necessity of being relatable and honest with her followers, which has been crucial for maintaining her brand integrity. Joelle adds that a strong connection with the consumer is vital, as the most genuine influencers often resonate better with their audience. They highlight that their success is not simply measured by followers but also by the trust they establish with fans who appreciate their honest recommendations.
Creating Engaging Pop-up Experiences
Joelle delves into the intricacies of organizing pop-up events, explaining how careful planning and execution are crucial to creating memorable experiences for brands and consumers alike. She describes a notable pop-up event featuring Amina Moadi, which involved meticulous planning over two years and required special permits to execute effectively. Joelle illustrates the importance of crafting visually appealing setups that attract consumers' attention, sharing details about the exciting design that resembled a pill on the beach. The discussion emphasizes the energetic atmosphere and the positive consumer reaction that can elevate a brand's presence in the luxury market.
Fashion Trends and Personal Style
As the conversation turns to fashion trends, Dima and Joelle discuss their recent fashion purchases and favorite brands, showcasing their unique styles and preferences. Dima reveals her obsession with a Vietnamese fashion brand that specializes in minimalist, modest designs, which has garnered significant attention in the region. They both share insights about the importance of comfort and versatility in their wardrobes, especially regarding evening wear. The dialogue highlights how they incorporate personal touches into their outfits while remaining on-trend, illustrating their deep connection to the fashion industry.
This week on the SheerLuxe podcast, host Tamara Jabi sits down with Deema Al Asadi, the Dubai-based fashion influencer known for her chic style and impressive social media following; Joelle Daaboul, the PR and brand marketing expert from luxury e-commerce platform Ounass; and Amrita Singh, SheerLuxe Middle East’s fashion and content editor. They chat about the standout moments in their careers, the lessons learned along the way and the fashion trends they’re loving. Plus, they share their beauty must-haves and latest horoscopes, as well as the astrology app they really rate.
