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SheerLuxe Podcast
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Navigating Luxury E-Commerce Challenges
This chapter explores the dynamic world of luxury e-commerce, particularly focusing on fall/winter campaigns and the onboarding of new collections. It highlights the intricate process of creating successful pop-up events, including logistical challenges and the excitement surrounding high-profile celebrity appearances. Through engaging anecdotes and behind-the-scenes insights, the chapter reveals the emotional toll and efforts required to balance a glamorous public perception with the stressful realities of the fashion industry.
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