Ep 97: iOS14.5 is LIVE — and this is how you’ll survive

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Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear.   

We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing.  

 Listen to the pod for:  

📦 The three biggest changes we’ve seen in our accounts so far.

📦 What kind of performance we’re seeing in our accounts. 

📦 Why you need an effective way to model your data externally.  

📦 Test results from the Pilothouse team (plus what tests you should be running). 

📦 Why creative is still king. 

📦 Predictions for the future of conversions API.   

Bottom line: this iOS’nt the end of the world.

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